Disrumpe o Desaparece — Cómo el éxito destruye silenciosamente a las empresas, y cómo medirlo antes de que sea demasiado tarde. A book by Daniel Santos Cori.
Cómo el éxito destruye silenciosamente a las empresas, y cómo medirlo antes de que sea demasiado tarde
In EnglishHow success quietly destroys companies, and how to measure it before it's too late
Success doesn't kill a company overnight. It hollows it out while everyone celebrates the numbers.
The book itself is written in Spanish.
Language
Spanish
Format
Hardcover
Pages
154
Published
Oct 2026
This book doesn't motivate you. It diagnoses you.
The plan was flawless. The strategy was right. The execution was perfect. And the company fell anyway. It wasn't bad luck. It was a pattern Daniel Santos Cori watched repeat itself for more than thirty years, in several countries. He has a name for the silent decay that eats away at a strategy while everyone executes it well: Strategic Entropy™.
It is the most elegant trap in business, and the only one you never see coming, because it doesn't come from outside. It comes from your own success. Kodak invented the digital camera and died with the patent in its hand. Nokia wrote its own diagnosis and couldn't move in time. Blockbuster said no to Netflix. They weren't short on intelligence or information. They had too much success.
This is a boardroom-level diagnosis of the disease that kills successful companies and, more important, a way to measure it before it's too late. It is a blueprint for business architecture in the age of artificial intelligence, when every competitive advantage expires faster than ever.
Book Two of Serie Disruptivos, following Diseñado para Sobrevivir (published in English as Designed to Survive).
01
The ASCENT method
A score that puts a number on the disease, so you can make the case to your board without speeches or gut feelings.
02
The Ten Laws of Strategic Entropy
The playbook for running and redesigning your own company before someone else does it for you.
03
When efficiency speeds the fall
Why discipline and efficiency, pointed in the wrong direction, become the accelerator toward the cliff.
04
The early warning signs
The signals of decline that almost everyone mistakes for good health.
05
A firm core, a periphery that reinvents itself
How to build an organization with a firm core and a periphery that can reinvent itself without falling apart.
06
Pace, ownership and money
At what pace to rewrite your strategy, who should lead it, and where the money to do it comes from.
07
Real, verifiable cases
Strategy and business transformation in real cases, including a company that did almost everything right and fell anyway.
Daniel Santos Cori has built, transformed and advised companies in the United States, Latin America and Europe for more than thirty years. Today he helps executives and boards challenge their assumptions and redesign their organizations before the market forces them to. He doesn't speak from the stands: he speaks from the field.
- CEOs, founders, board members, executives and business owners whose numbers look good, yet something doesn't add up
- Leaders of small and family businesses who fear going obsolete without noticing
- Readers who want business books in Spanish that get to the point, with tools to apply, not just theory
More books by Daniel
English
Designed to Survive
How to Stop Defending the Past and Build a Company That Survives Change
Spanish
Diseñado para Sobrevivir
How to Stop Defending the Past and Build a Company That Survives Change
Spanish
Destino USA
The definitive guide to conquering the American market
Spanish
El Último Turno
Leading in the age of AI
Straight answers.
How success hollows a company out from the inside while the numbers still look good, a phenomenon Daniel Santos Cori calls strategic entropy, and how to measure it before it's too late with the ASCENT method and the Ten Laws of Strategic Entropy.
Take the idea into your company.
Daniel also works with boards and leadership teams — workshops, keynotes and advisory.
Daniel Santos Cori — Disrumpe o Desaparece